Digital Marketing Advisors | Digital Marketing Strategy
/We are not an agency/
We take a strategic approach to understanding your business and helping you grow in the digital world.
We are digital
marketing advisors
You need a customized plan of action focused on your niche market. You don't need fancy platforms or a team of 10 people to sell.
Strategies are alive, they adapt according to your business' growth. The advice and support of mentors allow you to keep them breathing.
No matter how much you invest, advertising actions without a strategy equals wasted money.
Generic marketing funnels do NOT work.
We come from the future...
Here's what we've learned
Here at Naiboa we know that if #NoStrategyNOWay
We are the digital strategy consulting boutique that delivers 😉
A team of 8 marketing veterans, each specialized in different areas, who provide you with a solution bestowing your specific needs.
In other words: with us, you'll not invest in ads, platforms, or a website IF IT'S NOT NECESSARY FOR YOUR PROJECT. Your money hurts us as if it were our own.
And with 10 years of experience, after testing and knowing what works and what doesn't, we are convinced that this is the way to go:
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An efficient Observatory
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An effective Strategy Lab
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A powerful Growth Engine
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A proactive Control Tower
Ok, so,
where do we start?
We take a strategic approach to understanding your business and helping you grow in the digital world.
How can we help you?
Our proposals are tailor-made,
and through an exploratory meeting we help you choose
which service best suits your business.
Digital Takeoff 🚀
Consulting for brands building new digital marketing strategies or those struggling with existing ones.
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Scan: Deep dive into your existing digital marketing to identify strengths, weaknesses, and areas for improvement.
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Panorama: Data-driven market research to understand your target audience and competitive landscape.
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Digital DNA: Personalized digital strategy designed to drive measurable results.
Digital DNA
Design comprehensive digital strategies and action plans, and receive personalized support to bring them to life.
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Digital DNA: Data-driven strategy focused on a specific area such as Paid Media, Email Marketing, or the launch of a new product or service.
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Execution Plan: a detailed plan to bring the strategy to life, serving as a guide to ensure its execution.
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Strategic Accompaniment: 1-on-1 accompaniment during the execution of the strategy to provide you and your team with all the necessary support.
Digital Synergy
Our team becomes an extension of yours, handling your digital channels. Perfect for businesses seeking to delegate the execution of their strategy, be it full-service or specialized support.
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Paid Media or ad management
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Podcast Management
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Email Marketing
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SEO
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Web Support
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Data Analysis
Digital SOS
Need expert guidance to overcome specific digital marketing challenges? Our one-on-one, 60-minute consultations can help. We'll work with you to:
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Identify the root cause of issues or outline a roadmap for your digital journey.
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Provide actionable advice to quickly improve your digital marketing efforts.
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Brainstorm ideas and strategies for product launches, campaigns, or overall digital transformation, leveraging our external perspective.
Creative Code
We design and develop bespoke websites, apps, and landing pages tailored to your unique business needs.
Our team works alongside yours to ensure a seamless process, from conceptualization to content management.
Our goal is to deliver digital solutions that you can easily manage and that yield the desired outcomes.
Ok, so,
where do we start?
Before we offer you a solution we want to get to know you through
an exploratory meeting ☎️
20 free non-binding minutes that will allow us to understand your needs, program your objectives, and offer you our most genuine advice regarding the service that best suits your needs.
Do you know what is essential? That we click with our clients.
Let's schedule our exploratory meeting🙂
Hi, my name is Mary!
Founder and leader of Naiboa. I'll be in charge of getting to know your project, understand your needs, and see how we can help you.
Trained and formed as a Social Communicator with 10+ years of experience in Digital Marketing. In 2019 I started focusing on Strategic Consulting, Paid Media, and Web… That's how Naiboa was born.
More than 80 projects have grown under my guidance since 2022. Many of them started as just ideas, and today they have become profitable businesses.
I don't believe in silver bullets. My approach is based on walking with you through a custom-made process to make well-versed digital marketing decisions, execute coherent strategies, and obtain results based on your objectives.
If you are ready to take control of your digital business and learn along the way, Naiboa will be happy to be your partner!
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They trusted us!
Hola, soy Mary!
Fundadora y líder de Naiboa. Seré la encargada de conocer tu proyecto, entender tus necesidades, y ver de qué forma podemos ayudarte.
Comunicadora Social de formación con +10 años de experiencia en Marketing Digital. En 2019 comencé a enfocarme en la Consultoría Estratégica, Paid Media y Web; fue así como nació Naiboa.
Más de 80 proyectos han crecido bajo mi asesoría desde el 2022. Muchos comenzaron siendo tan solo ideas, y hoy se han convertido en negocios rentables.
No creo en las fórmulas mágicas. Mi enfoque se basa en acompañarte de forma personalizada para tomes decisiones en torno al marketing digital con información, ejecutando estrategias coherentes y obteniendo resultados con base en tus objetivos.
Si estás preparado para tomar las riendas del ámbito digital de tu negocio y aprender en el camino, en Naiboa estaremos felices de ser tus cómplices!
They are the best at simplifying marketing for your business and giving you the right tools to get you started. I enjoyed that they didn't try to fill me with platforms or apps but rather that we chose the key platforms for my business together.
I highly recommend Naiboa's work because the team teaches you how to manage everything after the accompaniment. And if you want to delegate, you know how to explain it to someone else.
Andrea Ferro | Personal Brand Coach
Colombia
Mary and all she has done have been vital for my projects' growth and fulfillment. She was always by my side, very closely, clearing up all my doubts, showing me how to think about marketing and business strategies, and helping me make the best decisions.
The conceptualization, design, and development of the website she created for me was just as I imagined it. I loved her work.
María del Pilar Vicente | Owner of Gestando Una Idea
Perú
Working with Maria is one of the most pleasurable parts of my business. I count on her for her key insights and deep knowledge of what works regarding our digital marketing and business efforts. Her dedication and conscientiousness are remarkable.
She is always positive, flexible, and willing to try new areas of growth. I would honestly say she is the complete package of technical expertise and effective implementation in the strategic and digital marketing fields.
Homaira Kabir | Author and CEO of Goodbye Perfect Project
Canada
The entire Naiboa team is very professional. From the beginning, they understood our needs and accompanied us throughout the process, from the birth of the idea to its execution.
We have worked with them on several projects, including the creation of my company's website, which not only has a modern look but is also robust in content and functionality. They are responsible, punctual, and, above all, excellent at everything they do.
Valentina Díaz | Purchasing and Supply Chain Manager
USA
My experience working with Maria Angelica has been incredible. We have had a professional relationship for over six years with different projects and currently, we continue to count on her support as a consultant.
Mary is extremely proactive, finds solutions, and most importantly for us: achieves results with a positive ROI. If you are considering hiring her services I can only tell you that she has a lot of experience and is the one who will help you get to the next level in digital.
Samuel Klein | Founder and CEO of Motion Ave and Cleaning in Motion
United States
Mary has a team of amazing professionals. We started working with them and they helped us not only with the Digital Marketing strategy but to adjust everything we needed in our business to be able to see results.
I am very happy and grateful for all the work they have done for us: strategy, website, execution, and consulting. Thanks to her work we have been able to grow and have new clients in a short period of time.
Michelle Mattia | Co-founder of The SpeakEasies FL
United States
It is my pleasure to share my experience working with Maria Angelica as a consultant and digital strategist for the past 3 years. What I value most is her excellent strategic skills, her mastery of digital marketing, and her practical approach to solving challenges. She always brings fresh ideas and knows how to work as a team player.
Mary has proven to be instrumental in the success of our projects, and I would definitely recommend her services to anyone looking for concrete results in the digital world.
Jenny Picciotto | CEO & Senior Strategist of Sal y Picciotto
Panama
I love the way Mary works, her methods, and the results. I am very grateful for her help in building a landing page for our first retreat.
The outcome far exceeded expectations. She had a fantastic disposition and an excellent ability to materialize my ideas, advise me, and help me automate and facilitate the registration process. I am excited to continue working together.
Jessica K. | Founder of Jewish Latin Connection
United States
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We´ve been working with Mary for the last year and it has been incredible.
She and her team are extremely organized, structured, and systematic; all those qualities (plus their professional skills) has allows us to delegate complete internal processes, becoming an important operative part for the company.
Ignacio Khalek | Co-founder of State of Mind Podcast
Germany
I have been working with Mary and our cooperation has always been extremely efficient. Mary is very reliable, fast, data-driven and knows the possibilities in social media advertising very well.
I particularly appreciated the fact that she always made suggestions and developed new ideas to improve the ongoing campaigns and to target the concerned groups even more precisely.
Madeleine Heitmann | Manager at Remazing
Germany
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I have worked with Naiboa for the last year, and honestly, the experience has been very good. So good that today they take care of the marketing for three of my businesses.
Each business belongs to a different industry, and they generated results that, in addition to having succeded in my expectations, have allowed us to grow.
The relationship with them has been pleasant, proactive, and inclusive. They not only care about execution but also provide strategic advice that allows us to improve other business areas.
Raúl Ulloa | Amazon FBA Coach and Mentor
USA
…and they're happy with the outcome 😎
Every business is unique, and with Naiboa you will discover how to show everyone what makes yours special, learn how to identify your market niche, and therefore know how to improve your marketing effect.
We are tired of silver bullets and complicated funnels.
✨Good marketing is simple✨.
To grow you don't just need ads or a website, you need #strategy.
A customized action plan with clear goals.
Without KPIs, there is no way because we care about your investment and we will make it work.
With Naiboa you will learn.
We will not only tell you what to do, but we will also teach you HOW to do it.
We'll help you grow... because your success is part of our success🚀.
MANIFIESTO
Schedule a completely free non-binding exploratory meeting to get to know you
and see how we can help you.
If you're ready to make your digital business thrive, then let's talk:
¡Ellos ya confiaron!
Mary y todo su trabajo ha sido crucial en el crecimiento y cumplimiento de mis proyectos. Me acompañó siempre muy de cerca resolviendo todas mis dudas, ayudándome a pensar en estrategias de marketing y del negocio, acompañándome a tomar las mejores decisiones en el camino.
La conceptualización, el diseño y desarrollo del website que creó fue tal cual cómo lo imaginé. Me encantó el trabajo.
María del Pilar Vicente | Dueña de Gestando Una Idea
Perú
Working with Maria is one of the most pleasurable parts of my business. I count on her for her key insights and deep knowledge of what works regarding our digital marketing and business efforts. Her dedication and conscientiousness are remarkable.
She is always positive, flexible, and willing to try new areas of growth. I would honestly say she is the complete package of technical expertise and effective implementation in the strategic and digital marketing fields.
Homaira Kabir | Autora y CEO de Goodbye Perfect Project
Canadá
Mary y su equipo son unos profesionales increíbles. Comenzamos a trabajar con ellos y nos ayudaron no solo con la estrategia de Marketing Digital, sino a ajustar todo lo necesario en nuestro negocio para poder generar resultados.
Estoy muy contento y agradecido con todo el trabajo que ha hecho para nosotros: estrategia, sitio web, ejecución y consultoría. Gracias a su trabajo hemos logrado crecer el negocio y tener nuevos clientes en corto tiempo.
Michelle Mattia | Co-fundador de The SpeakEasies FL
Estados Unidos
Es un placer compartir mi experiencia trabajando con María Angélica como consultora y estratega digital en los últimos 3 años. Lo que más valoro es su excelente capacidad estratégica, su dominio del marketing digital y su enfoque práctico para resolver desafíos. Siempre aporta ideas frescas y sabe trabajar en equipo.
Mary ha demostrado ser una pieza fundamental en el éxito de nuestros proyectos, y sin duda recomendaría sus servicios a cualquiera que busque resultados concretos en el mundo digital.
Jenny Picciotto | CEO & Senior Strategist de Sal y Picciotto
Panamá
I have been working with Mary and our cooperation has always been extremely efficient. Mary is very reliable, fast, data-driven and knows the possibilities in social media advertising very well.
I particularly appreciated the fact that she always made suggestions and developed new ideas to improve the ongoing campaigns and to target the concerned groups even more precisely.
Madeleine Heitmann | Directora de Remazing
Alemania
Mi experiencia trabajando con María Angélica ha sido increíble. Sostenemos una relación profesional desde hace +6 años con diferentes proyectos y actualmente seguimos contando con su apoyo como consultora.
Mary es extremadamente proactiva, encuentra soluciones y lo más importante para nosotros: consigue resultados con un ROI positivo. Si están considerando contratar sus servicios solo me queda decirles que tiene muchísima experiencia y es quien los ayudará a llegar al siguiente nivel en digital.
Samuel Klein | CEO de Motion Ave y Cleaning in Motion
Estados Unidos
Me encanta la manera en la que Mary trabaja, sus métodos y los resultados. Estoy muy agradecida por su ayuda en la construcción de un landing page para nuestro primer retiro.
El resultado superó muchísimo las expectativas. Tuvo una excelente disposición y muy buena capacidad para materializar mis ideas, para aconsejarme y ayudarme a lograr automatizar y facilitar el proceso de registro. Quedé emocionada para seguir trabajando juntas.
Jessica K. | Fundadora de Jewish Latin Connection
Estados Unidos
We´ve been working with Mary for the last year and it has been incredible.
She and her team are extremely organized, structured, and systematic; all those qualities (plus their professional skills) has allows us to delegate complete internal processes, becoming an important operative part for the company.
Ignacio Khalek | Co-fundador de State of Mind Podcast
Alemania
…y están felices con sus resultados 😎
Digital Marketing Advisors | Digital Marketing Strategy
Digital Marketing Advisors | Digital Marketing Strategy
MANIFIESTO
Cada negocio es único, y con Naiboa descubrirás tu diferenciador y nicho de mercado.
Estamos cansados de las fórmulas mágicas y embudos complicados.
✨El buen marketing es sencillo✨
Para crecer no solo necesitas ads o una página web, necesitas #estrategia.
Un plan de acción personalizado y con metas claras.
Sin KPIs no hay paraíso, porque nos importa tu inversión y la haremos rendir.
Con Naiboa vas a aprender.
No solo te diremos qué hacer, te enseñaremos CÓMO hacerlo.
Te vamos a ayudar a crecer…porque tu éxito es el nuestro🚀
Consultoría Premium 🚀
Investigación, creación de estrategia digital y acompañamiento en la ejecución
Es nuestro servicio más completo y está pensado para ayudar a marcas que están creando su estrategia de marketing digital desde cero, o negocios que no están obteniendo resultados con sus estrategias actuales.
Incluye:
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Research y Auditoría Digital de tu negocio.
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Estrategia personalizada 360.
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Plan de Acción.
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Monitoreo y acompañamiento en la fase de implementación de la estrategia.
Mentoría 1-1🤓
Capacitaciones enfocadas en las herramientas y plataformas que requiere tu estrategia
Ideal para ajustar tuercas puntuales de tu estrategia o revisar procesos qué no estén funcionando como tú quisieras.
Áreas de mentoría:
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Paid Media (Social y Search)
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Email Marketing
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Analytics y Métricas
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Web (gestión de contenido y sitios)
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Automatizaciones e integraciones
Incluye: Mentoría y capacitación, guías, plantillas, y acompañamiento en la ejecución.
Ejecución 👩🏻💻
Nos convertimos en parte de tu equipo y gestionamos tus canales digitales
Pensado para quienes necesitan delegar la ejecución de su estrategia. Podemos apoyarte con toda tu operación, o con áreas específicas.
Áreas de ejecución:
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Paid Media (Meta, Tik-Tok, LinkedIn, Youtube y Adwords)
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Email Marketing (Gestión de Newsletters, campañas
o set up de flows y automatizaciones) -
SEO
Incluye: ejecución de la estrategia, reunión mensual y reportes de resultados.
Web 💻
Creamos sitios web,
Apps o landing pages
para tu proyecto
Queremos que estés presente durante todo el proceso, por eso trabajamos muy de la mano contigo para que tu página web refleje la esencia de tu negocio.
El paquete FULL incluye:
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Creación de estructura y mapa de sitio.
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Creación de contenido y diseño del sitio web (Figma).
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Desarrollo con CMS sencillo y fácil de manejar.
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Videos tutoriales y soporte técnico
Escuela Naiboa 👩🏻🏫
Nos encanta compartir lo que sabemos, y entendemos la importancia de estar actualizados
Nos encanta compartir lo que sabemos.
Junto a Escuela Naiboa puedes adquirir material de aprendizaje o experiencias de capacitación para equipos de trabajo o emprendedores en constante formación.
Nuestros productos y servicios educativos:
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Ebooks.
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Guías y Plantillas de trabajo.
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Cursos y capacitaciones para equipos de trabajo.
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Talleres personalizados.